The AI Impact
In today’s day and age visitors to destinations are hyper-connected individuals in multitasking and multi-platform using modes. These are individuals who receive and process large amounts of information and who have the ability, thanks to digitalization, to quickly compare and assimilate these information channels and thus accelerate their decision making processes.
In order to handle the sheer volume of data that visitors both consume and generate on a daily basis we will need a technological platform capable of storing, processing and analyzing all that is generated from not only visitor activities but key players as well. In this context, Smart Destinations should not only look at the effective utilization of “Big Data” but also be able to understand the needs of visitors on an ongoing basis and offer the right services that suit a traveller’s preferences at the right time.
To achieve the goal of effective analysis, planning and responding to visitor needs Artificial Intelligence (AI) plays an important role, serving as a driver to enhance guest experiences through offering products and services that are more personalized to meet each visitor’s unique needs and preferences.
How AI is Supercharging Destinations?
Knowing the interests of visitors during their stay allows smart destinations to better plan destination offerings like entertainment, retail or cultural events. Even before a visitor’s arrival careful analysis allows a destination to be able to identify key needs, enabling smart destinations to adapt their services to the visitor and improve their experience while in turn allowing the opportunity for local businesses to influence these visitors with more personalized touristic plans and activities. Benefits of this process include:
- Communication: Using intelligent chatbots, visitors can be attended to quickly when asking for information, booking a trip, and requesting assistance.
- Mobility: Increasing the frequency of visitors to the destination and to other regions of interest in the area.
- Safety: Offering a system for alerts and complaints online through chat bots.
- Transportation: Offering available transportation means depending on visitor socio-economic profiles and preferences.
These concepts, amongst others, can be seen in many new developments across the globe in a variety of aspects of our modern day lives.
Shopping Malls
Smart shopping centre is a forward-thinking concept that comes with big changes for everyone, including not just owners or developers but tenants and visitors as well. Today, it is no longer surprising to hear talk of smart parking lots servicing self-driving cars, shopping centres being fully managed by artificial intelligence, incorporating personalized offers for every shopper, or offering package-carrying robots that can bring a customer’s purchases to their car or even their doorstep. Even the ability to have products 3D-printed on the spot according to a customer’s wishes is not out of the question. Shopping centres of the future are going to be cash-free as well, with payments for goods, services and parking being handled through interlinked customer accounts. But all this is just the tip of the iceberg, as digitization of the inner workings of shopping centres become more exciting, complicated, and interconnected than ever before.
Tourism
As AI brings along with it the power of automation it is helping make travel experiences more niche and targeted towards individual travellers. AI can help travel companies analyse traveller profiles by looking at their preferences, budget, location, eating habits, and choices, and in turn help produce personalized and tailor-made suggestions for travellers. There are many companies in the market that use AI to enhance travel experiences too.
Artificial intelligence promises to transform the media and entertainment business – impacting everything from content creation to consumer experiences.
The majority of cases of artificial intelligence applications in media and entertainment can be divided into four categories:
- Marketing and Advertising: Artificial intelligence programming will be aimed at helping with the development of film trailers and designing advertisements.
- User Experience Personalization: Artificial intelligence apps will be used by entertainment providers to offer personalized content based on user data obtained from activity and website behaviour.
- Search Optimization: In this case, AI will be used to increase the speed and efficiency of the overall classification and search process.
- Innovative Experiences With Broader Usage of VR and AR: More active implementation of AI to enhance virtual and augmented realities to take user experiences to the next level.
At EDGventures, we understand that current guests are more demanding, very well informed, seek the best value for their money, expect to receive personalized services, and live in a hyper-connected world. Technology has changed the way we experience, enjoy and share the places we visit.
